Having bought 30 Lyly Road many years ago, our plan as a family was to construct our forever home. The block was gnarly and so overgrown that it was hard to work out where to begin. At first we parked the land for quite some time, discussing what the best potential for the land would be, and what the overall goal was for the land. With my parents aging our needs were evolving and it became evident we would need a great team.
We turned to Australian National Builders and the Mark Hurcum Design Practice, a formidable team that captured the essence of the beaches with their build quality and design excellence. Mark took our brief, and what was an extraordinarily complex cliff-side piece of land and elevated it to an entirely unimaginable level.
“I was stuck overseas due to the pandemic and I needed someone to work with that I could trust and someone that would be dynamic and responsive.”
Cast forward and as the development unfolded the Covid-19 pandemic hit, things were uncertain work to us in another direction. It was s difficult decision, as we put so much heart and soul into the home, but it became evident that the forever home we built was no longer the home we needed in our life. I was stuck overseas due to the pandemic and I needed someone to work with that I could trust and someone that would be dynamic and responsive. Regrettably our first attempt at selling wasn’t to be that way.
Through the years I had built a quality relationship with one of the local areas leading agents at McGrath Manly. I gave them the task of selling the home and although their best efforts were commendable, all their marketing efforts and expenditure failed to lead to a sale.
In the background we had been analyzing the possibility of a change of agent and looked at what the criteria were. We needed someone that would attract out of area buyers from wealthy suburbs, an agency that what look at the present marketing and identify what could be improved, and a team that was boutique enough to personally showcase all the home’s features and benefits to prospective buyers. We had after all built a highly bespoke home with fixtures and finishes which were considered well above the norm in Allambie Heights.
In all conversations with Australian National Builders, with Mark Hurcum Design Practice and within the Northern Beaches was that there was one agency that was making waves across the beaches for their exceptional marketing and outstanding results. We quickly to turned to Etch Real Estate and within the shortest of time they identified a new strategy, key elements to reconsider in the marketing, and how they would attract higher paying out of area buyers.
“Etch were a powerhouse team. Within days we had new marketing collateral, some tweaks to the property styling and an incredible cinematic video which made the home sing exactly the way we hoped.”
Etch were a powerhouse team. Within days we had new marketing collateral, some tweaks to the property styling and an incredible cinematic video which made the home sing exactly the way we hoped. Their team showed the home night and day and kept me and my family updated every step of the way. They advised an Auction campaign to be able to funnel buyers to a finite date, but were astute enough to engage buyers early and take advantage of strong interest to secure the best quality buyers interest ahead of Auction.
I remember getting phone call after phone call overseas while Hugo and Luljeta worked the campaign into a frenzy. It was unlike anything I had ever experienced and was everything we hoped for. Being away from the action was difficult and at times I felt hamstrung, but the team at Etch provided me with all the knowledge, statistics and comfort to make the right decisions.
“Etch Real Estate are literally the best agency to work with. I have every confidence in Etch being the premier real estate agency on the Northern Beaches capable of getting a premium result for each of their clients.”
The final result stand testament to just how expert Etch Real Estate are at their business. Not only did we field multiple offers but the final sale price broke the suburb record in the process. My family and I were humbled with the result and overwhelmed with joy. Proving to us, and to the Northern Beaches, that Etch Real Estate are literally the best agency to work with. I have every confidence in Etch being the premier real estate agency on the Northern Beaches capable of getting a premium result for each of their clients.
Iwrin Wan
Suburb Record
$3,050,000